Whether pushing for new business or selling superior executives on a great new idea for the company, business people at all levels give many presentations over the course of their working lives. But by definition, the most innovative people are also the busiest – and sometimes they don’t want to spend valuable time working on the presentation design skills that they will use relatively rarely. That’s where professional presentation designers come in: professionals wo dedicate their entire working lives to learning about the craft behind killer presentations, and developing presentations which work for every brief they’re handed.
Presentation design companies are true specialists, and can add value not just by creating great presentations, but by relieving executives or salespeople of tasks which they’re not ideally suited to. (Anyone who’s seen a high-level executive take hours to work out how to use a certain PowerPoint feature, or operate a social network a teenaged intern can do in seconds, knows how much highly-paid time can be wasted when people insist on doing everything themselves!)
Many businesses aren’t aware of the existence of companies which operate specifically to design brilliant presentations – and that’s usually because they aren’t aware of all that a presentation has to do in order to succeed. A brilliant presentation:
- sets out the idea being presented in the simplest, clearest possible way;
- uses all the craft developed in studies of narrative, graphic design and communications science to make itself memorable;
- and allows the presenter to work effortlessly and seamlessly between visual and vocal elements to provide an entertaining presentation which fights distractions in any board room or sales meeting.
Presentation designers come from all walks of life. They may be software fanatics, able to look at any brief and know which tool would work best. They may be communications geniuses, with degrees in how to convince people through the spoken and written word. They may be rhetoric geeks, able to use difficult but classic techniques set out by the Ancient Greeks and used by writers, poets and statesmen ever since. They may be psychologists, able to pinpoint the right body language, gestures and expressions for various points in the presentation. They may be artists, who know just how images and text should be arranged on a screen and throughout a presentation for the greatest and most memorable effect.
The best presentation designers encapsulate all of these. And what’s more, almost all of them have a true passion for their roles. As specialists, they not only spend all their time creating beautiful presentations, but enjoy doing so.